No job is too big, no pup is too small!

Led by 10-year-old wizzkid Ryder, the brave pups of PAW Patrol are rescue dogs in training. Each pup is inspired by a real-world job like fire fighter, construction worker and the police among several others. When trouble strikes Adventure Bay, they’re there to save the day! Whether it’s a cat in a tree or a train off the tracks, they always find a way to help those in need.

For kids, PAW Patrol is a fun way to learn bravery and heroism, with exciting stories that never get too scary. Ryder and the pups also teach lessons about caring for animals, a message that is reinforced through PAW Patrol’s real life partnership with the American Society for the Prevention of Cruelty to Animals.

PAW Patrol has developed into an evergreen license, still performing incredibly well, despite the tough competition.
Recently it was given a complete make-over for the branding, and it looks very fresh and ready for several more years of success.
Off course, as a long lasting supporter of PAW Patrol, Speelgoedland has developed a broad assortment with the new look!