Toi-Toys Collaboration

By July 23, 2021 August 3rd, 2022 No Comments

Toi-Toys International and Speelgoedland to cooperate for licensed product distribution!

Toi-Toys International and Speelgoedland announce a distribution partnership.
Speelgoedland has asked Toi-Toys International to take on the European distribution for some of its licenses.
It concerns the licenses for the brands Frozen II, L.O.L., Paw Patrol, Poopsie and Rainbow.

Where in the Netherlands Speelgoedland has acquired a very strong position with retailers with the mentioned licenses, Toi-Toys will
build on a similarly strong position in the other EU countries, Iceland, Liechtenstein and Norway.

Toi-Toys, one of Europe’s largest suppliers of safe and affordable toys, sees great opportunities for
the licensed products in its distribution network. “Through our strong European distribution network, we now also offer our
resellers strong A-brand licenses in addition to the Toi-Toys range. Great for our customers and
good for both Toi-Toys and Speelgoedland, a classic win-win situation,” says Ruben Rooijackers, CPO of Toi-Toys International.

“Obviously we are very pleased with the collaboration with Toi-Toys. This collaboration is the result of generations of friendship between
the two family businesses,” says Arie-Teun Roobol, Sales Manager at Speelgoedland. “The combination of our A-brand licensed articles
and the large distribution network of Toi-Toys offers numerous possibilities. We are really looking forward to using these together!”

Toi Toys